The Best Guide To What Is A Secondary Dimension In Google Analytics

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If this does not appear clear, here are some examples: A deal occurs on an internet site. Its measurements can be (yet are not limited to): Purchase ID Discount coupon code Most current website traffic source, etc. An individual visit to a site, and we send the event login to Google Analytics. That occasion's custom measurements could be: Login technique User ID, etc.


Although there are many measurements in Google Analytics, they can not cover all the feasible scenarios. Therefore personalized measurements are needed. Points like Web page URL are global as well as relate to many instances, however what if your business sells online courses (like I do)? In Google Analytics, you will certainly not discover any measurements associated especially to on-line programs.


Enter Custom Dimensions. In this blog site article, I will certainly not dive deeper into custom-made dimensions in Universal Analytics.




The scope defines to which events the dimension will apply. In Universal Analytics, there were 4 extents: User-scoped custom-made measurements are put on all the hits of a user (hit is an event, pageview, and so on). As an example, if you send Customer ID as a customized dimension, it will be used to all the hits of that certain session and also to all the future hits sent by that individual (as long as the GA cookie stays the exact same).

How What Is A Secondary Dimension In Google Analytics can Save You Time, Stress, and Money.

You can send out the session ID customized measurement, as well as even if you send it with the last event of the session, all the previous events (of the exact same session) will certainly get the value. This is performed in the backend of Google Analytics. measurement applies only to that particular event/hit (with which the measurement was sent)


Even if you send multiple items with the very same purchase, each item might have various worths in their product-scoped personalized measurements, e. g.


Why am I telling you informing? In Google Analytics 4, the session range is no longer offered (at least in customized dimensions). If you want to use a measurement to all the occasions of a particular session, you should send that measurement with every event (that can be done on the code level (gtag) or in GTM).

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It can be in a cookie, information layer, or someplace else. From now on, personalized dimensions are either hit-scoped or user-scoped (formerly understood as User Features). User-scoped custom-made dimensions in GA4 job similarly to the user-scoped measurements in Universal Analytics but with some distinctions: In Universal Analytics, a user-scoped custom measurement (embed in the center of the user session) was related to EVERY occasion of the same session (even if some event occurred before the measurement was set).


Although you can send out customized item data to GA4, right now, there is no way to see it in records effectively. Ideally, this will certainly be changed in the future. Or am I missing out on something? (allow me know). GA4 now sustains item-scoped custom dimensions. At some factor in the past, Google said that session-scoped custom-made measurements in GA4 would certainly be available as well.


But when it comes to custom-made measurements, this scope is still not available. And also currently, allow's relocate to the second part of this article, where I will certainly show you exactly how to set up custom-made dimensions as well as where to discover them in Google Analytics important source 4 reports. First, let me start with a general summary of the process, and after that we'll take a look at an example.




You can simply send the occasion name, say, "joined_waiting_list" as well as then include the criterion "course_name".

The Main Principles Of What Is A Secondary Dimension In Google Analytics

Because instance, you will need to: Register a parameter as a custom-made interpretation Beginning sending out custom parameters with the additional reading events you desire The order DOES NOT matter right here. However you must do that virtually at the very same time. If you start sending the specification to Google Analytics 4 and also only register it as a personalized dimension, say, one week later, your records will certainly be missing out on that week of information (due to the fact that the enrollment of a custom-made measurement is not retroactive).


Every time a visitor clicks a menu product, I will certainly send out an event and two added criteria (that I will certainly click here to find out more later register as custom dimensions), menu_item_url, and also menu_item_name.: Food selection link click tracking trigger problems vary on a lot of web sites (as a result of different click courses, IDs, and so on). Try to do your best to use this example.


Go to Google Tag Manager > Causes > New > Simply Links. By producing this trigger, we will make it possible for the link-tracking performance in Google Tag Supervisor.


Go to your site and also click any of the menu web links. Click the first Web link, Click occasion and go to the Variables tab of the sneak peek setting.